Tuesday, November 28, 2006
Okay, so studies show that our generation tends to be project orientated. One of the places we see this played out in, is donations and fund raising. That is why the Samaritan's Purse is such a great marketing strategy. What they do is send out their christmas magazine, and break down what things are worth. So, you can buy a goat for a family for $40, or you can build a school for children for $20,000, or equip a medical doctor for $175. Their marketing is brilliant, because they have realized that our generation is project orientated and have catered to that.
I mean, you can give them $40, and just put it in a pot...or you can buy a goat, that is going to give a family milk for up to 5 years.
Brilliant I tell you.
I mean, you can give them $40, and just put it in a pot...or you can buy a goat, that is going to give a family milk for up to 5 years.
Brilliant I tell you.
Labels: Ramblings